Moritz Sudhof
I'm co-founder and CEO of Bigspin, where we help teams building AI products find the failures their users don't report. Most AI quality problems are invisible — users don't hit thumbs down, they clarify, correct, or quietly leave. We surface those signals so teams can fix what actually matters.
I've spent my career at the intersection of language, behavior, and machine learning — first in research, then building products. I co-founded two NLP startups; the first, Motive Software, was acquired by BetterUp in 2021, where I went on to lead AI as VP, building coaching products used by hundreds of organizations. Before that, I studied computer science at Stanford and did research with the Stanford NLP Group on semantics, sentiment, and how social context shapes communication.
I grew up between German and American cultures and have spent most of my career in the Bay Area. My work sits at that intersection: systems thinking with a practical, product-driven bias — curious about ideas, but anchored in whether something actually helps people do better work.
I write about things that confuse me, usually involving AI or parenting.
Research
My academic work focused on natural language processing and how language reflects social dynamics. It shaped how I think about AI today — not as a static model problem, but as an ongoing conversation between humans, data, and context. Selected publications:
- Measuring News Sentiment (Journal of Econometrics, with Shapiro & Wilson, Federal Reserve Bank of San Francisco) — Developed the Daily News Sentiment Index, still actively maintained by the Fed. →
- A Computational Approach to Politeness (ACL, with Danescu-Niculescu-Mizil, Jurafsky, Leskovec, Potts) — Built the Stanford Politeness Corpus, still used in NLP and social computing research. →
- Sentiment Expression in Social Communication (KDD, with Potts and colleagues) — Models for understanding emotional expression in text and social contexts. →
Press
Featured in Forbes, Bloomberg, The Wall Street Journal, and Fast Company.
Contact
Email: moritz@bigspin.ai
LinkedIn: linkedin.com/in/sudhof
Twitter: @mmooritz